Every year since 2008, thousands of final-year undergraduates and fresh graduates take to the polls to vote for their employer of choice in Malaysia and to make known their future career preferences to potential recruiters.
And their numbers are rising. With more than 13,000 voters from universities in Malaysia and around the world determining the Malaysia’s 100 award winners last year alone, the awards are getting more competitive and glamorous with each passing year.
The winners of Malaysia’s 100 Awards are decided based on the outcome of the Malaysian Graduate Barometer which captures and analyses responses from students and fresh graduates from universities in Malaysia and abroad.
Conducted by GTI Media, the annual survey examines the preferences, priorities and influences of university students and fresh graduates when selecting their first employer after leaving their alma mater. By collectively presenting the voice of these young people, the survey recognises the strength of employer brands on campuses.
The findings can therefore be used by companies to gauge how effective their branding strategies are in attracting serious, motivated and career-driven graduates.
“We launched the survey because it adds value to the branding strategies of graduate employers so that they are more targeted and relevant to fresh graduates,” says GTI Media publishing director, Michele Lam.
Apart from enabling students and fresh graduates to vote on their employment preferences, the survey also allows them to express their opinion on their own university or college experience in preparing them for the working world.
By doing so, the survey also aims to provide objective feedback to universities and colleges on their ability to cater to industry demands of fresh graduates.
Thus, the two-pronged approach of providing specific input to higher education institutions and employers of fresh graduates underlines the importance of tertiary education to the Malaysian economy.
The Malaysia’s 100 Awards is also fast gaining acceptance and prominence among industry players and conglomerates, if the impressive list of Malaysia’s leading graduate employers across 11 different sectors is anything to go by.
The top ranked spots last year were dominated by the accounting and professional services industry, with big names such as Ernst & Young (E&Y), PricewaterhouseCoopers (PwC), KPMG and Deloitte fighting for top honours.
Last year, E&Y stamped its mark as the most popular graduate employer in 2010 in the overall rankings, but PwC took home the accounting & professional services accolade and the overall number two spot. Also regularly featuring in the top 10 are household names such as Shell Malaysia, Sime Darby and IBM Malaysia.
Apart from ranking the top 200 graduate employers in the country, the survey also ranks the most attractive employers to fresh graduates according to 11 sectors and industries.
“The graduates of today are the leaders of tomorrow. By having industry-specific awards, we hope to encourage employers to refine their recruitment processes in order to attract the best fresh talents in the market,” says Lam.
Voting for 2011
GTI Media is now calls on all final-year students and fresh graduates to make their votes count by logging onto www.malaysias100.com to choose their top employers in the country. By completing the survey, they stand a chance to win attractive prizes which includes 20 exclusive invitations to attend Malaysia’s 100 Leading Graduate Employers Awards 2011 ceremony in November.
The glitzy event guarantees the opportunity to rub shoulders with the country’s top employers as it is attended by CEOs, senior recruitment professionals and managers of various industries. The poll closes August 31.
For more information and to view the latest rankings and sector winners, visit www.malaysias100.com.